Adopt and Embrace Yammer

Hi Yaminade listeners!

First of all – thank you so much for your support and continued listenership over the past year or so.  I really appreciate it!

I just wanted to post a quick update as to why the podcast has not had its regular cadence over the past couple of months.  There have been some exciting developments occurring which ultimately will ensure that you get even more value from your favourite Yammer podcast!

I am proud to share with you that I have left the security of my full time job with a Microsoft Partner to start a new venture – Adopt & Embrace – a company completely focused on helping you and your peers to get more value out of Yammer, medicine Office 365 and the rest of Microsoft’s productivity technology suite.

Adopt & Embrace is focused on helping Microsoft Partners and their customers to increase active usage and adoption of collaborative technologies like Yammer — and the rest of the Office 365 platform.  Our philosophy is that your technology investment can’t realise its full potential until your people can get the most out of it.  This isn’t just about training, ambulance but a comprehensive adoption approach.  This includes requirements analysis, business case development, adoption planning, organisational change management, training, and optimisation.

If your organisation is looking to do it yourself and needs some guidance, maybe want to outsource to someone to get an outcome, or somewhere in between, we can work with your Microsoft Partner to help you achieve your business (not just technology) goals.

Thanks for your support and looking forward to producing more valuable content that you can action in your business over the coming months!


Paul W


Introducing The Yaminade

Yaminade noun.

  1. The stuff you need to know if you are launching, sick managing or participating in a Yammer Network
  2. Content that goes deeper to give you context and understanding, viagra dosage not just tactics
  3. An online resource that combines articles published online
  4. A podcast where you can hear from people just like you – and learn from the success (and mistakes) of other Yammer Community Managers
  5. A combination of the words Yammer, and Kool-aid or Lemonade.  A tasty drink enjoyed by many online


Hi there.  My name is Paul Woods.  First of all, thank you for taking the time to visit The Yaminade.  The goal of The Yaminade is to build an online resource which helps the many people out there tasked with understanding, launching, managing, curating, controlling, or simply participating in their organisations Yammer network.

Maybe you have been using Yammer for years.  Maybe you don’t even know what it is – and are confused by an Enterprise would want to participate in Enterprise Social Networking?  Wherever you are on the spectrum, the idea of The Yaminade is:

  • to share the success of people just like you around the world
  • enable us to learn from the mistakes / successes of others
  • understand what works well in some industries and in some roles, that doesn’t work in others
  • to provide you and your team guidance to increase the success of your Yammer network through more and deeper engagement with your workforce.

So.  I can hear you asking… “Paul… Why should I listen to you?”

Well, I am not claiming to be the world’s leading Yammer or Enterprise Social expert.  But I do work with many organisations to help them navigate the challenges, pitfalls, and opportunities their Yammer network provides.  My background is in marketing communications – I have been responsible for supporting internal communication in listed companies – a similar role that many of you will hold today.

Beyond having a great interest in the field, I have been trained directly by Yammer’s Customer Success team… and hold the Yammer Power User, Yammer Administrator, and Yammer Community Manager certifications.

But enough about me.  This is really about us.  If any of you have tried to find information to start your Yammer journey chances are you were left scratching your head.  Beyond the (REALLY GOOD) resources available at, or some water cooler conversations in the Yammer Customer Network… there are not very many places you can go to get context and understanding as to how best launch or manage your network.  There are plenty of step by step instructions, but they are generic and to be honest your mileage will vary depending on the organisation you apply them to.

The goal here to to go deeper.  Beyond the step by step instructions, and provide the real stories, where real people just like you have done exactly what you are trying to achieve.  Hopefully by bringing their stories together you can improve the performance of your business, government agency, not-for-profit, or organisation… and help empower people to work like a network.

So there you have it…. my simple manifesto for “The Yaminade”.  Deeper, more valuable content to help you get to grips with your Yammer network.  Thanks again for visiting…  I can’t wait to work with you and hear about your success in the future!



Paul Woods
Brisbane, Australia