Pirelli – C.S.p.A. is an Italian multinational based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization phase by the consortium led by the Chinese state-owned ChemChina. The company is the seventh tyre manufacturer after Bridgestone, Michelin, Goodyear, Continental, Sumitomo and Hankook and focuses on the consumer business (cars, motorcycles and bicycles). It has operations in Europe, Asia-Pacific, Latin America, North America and post-Soviet countries and is commercially present in more than 160 countries. The company has 19 production sites in 13 countries and a network of approximately 14,600 distributors and retailers.  The tyre manufacturer has introduced a colour code to detect the tyre mixes used by runners during the race weekend.  For the benefit of track spectators and television audiences, each connection has its own color coding on the Pirelli and P Zero logos that appear on the side walls of the tire. For the 2019 season, Pirelli has once again used 3 colours to identify dry weather tires. However, there were still 5 different connections, which means that the same composite tire can be represented by different colors during the season. In April 2012, Pirelli-C. SpA signed a joint enterprise agreement with Indonesian counterpart PT Astra Autoparts, a subsidiary of PT Astra International, to build a motorcycle tire plant with a total investment of $120 million. Pirelli owns 60% of the shares. Pirelli hoped to strengthen its presence in the world`s largest motorcycle market, the Southeast Asian region, which has 250 million motorcycles.
 Pirelli supported the rally with its FIA Pirelli Star Driver programme as an initiative to support young rally drivers.  It was the sole supplier from 2008 to 2010 at the highest level of the World Rally Championship and is now a co-supplier with Michelin. Since its first participation in WRC in 1973, the manufacturer has won 181 tournaments and produced 25 WRC driver champions, including Colin McRae (1995), Petter Solberg (2003), Sebastien Loeb (2008-2010).  The agreement between the families of well-known entrepreneurs aims to a process of growth and internationalization between the two historical companies and their respective acquaintances: OCME and Robopac. In July 2018, Pirelli launched a Bluetooth F1-Roue speaker, P Zero Sound.  The Bluetooth speaker has a diameter of 12.9 inches, weighs 21 kilograms and features a 100-watt amplifier, an average 100mm watt, a 25mm tweeter and also offers bluetooth 4.0 with AptX for wireless connectivity. IXOOST is the manufacturer of P Zero Sound speakers, which primarily manufacture motorsport audio systems in the style of motorsports. The wheel-shaped speaker costs €2,400, or about €2,800.